Headquarter Sales

Maximize Your Brand Sales and Your Future

CROSSMARK propels headquarter sales and support services for brands across North America. We cover more than 100 retailers within Canada–empowering us to deliver the absolute highest level of efficiency, integration, and services to you.

Our in-depth retailer knowledge, vast channel expertise, and fluency across product categories are elevated by the most passionate, dedicated teams in the business. We craft strategies to win, profit, and grow—and then we make it happen.

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CROSSMARK headquarter sales are driven by four pillars of service


Start with facts and insights. Then test, learn, and evolve. Our Planning services include plotting what-if scenarios, defining your promotional history, mapping both your category and competition, determining the most strategic promotional calendar, maximizing your pricing strategy, and developing shopper marketing plans for current brands and new item introductions.


We have the tools, experience, and relationships to take you to market faster and more efficiently—and to empower your brands to thrive. Our Selling services include creating comprehensive brand-selling stories, developing the full suite of sales materials, building promotional bundling opportunities, managing on-shelf spacing and assortment, plus maintaining and growing our long-standing manager and buyer relations to benefit your growth.


Successful sales don’t matter if the follow-up doesn’t occur exactly as anticipated. We’re committed to seeing you excel from sell-in through execution. Our Execution services include comprehensive order management, order-to-cash transparency and facilitation, and even trade show representation to continue the sales. We pride ourselves on perfect and precise execution—so our clients can rest easy knowing we have their brand in our hands.

Learn & Evolve

The opportunity to represent your brand and business is a responsibility we take very seriously. As such, our client relationships don’t end on the shelf—we continue to steward your business responsibly in all manners with an eye toward future growth, always. Our analytics package includes post-promotional analysis, financial reporting, and transparency, just to name a few.

Client Verticals

Our product experience runs deep. We’ve expanded our capabilities to meet the everchanging demands of clients and their consumers, providing smarter, more efficient solutions for our manufacturer and retailer partners.

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Confection & Snacks

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Dairy, Deli & Frozen

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Personal Care & Wellness

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Shelf Stable Food & Beverages

Retail Channels

We work with retail brands of all sectors and sizes to drive real impact. We’re experts at growing business. From strategy to executing at store shelves. From sales planning all the way to the path to purchase. From insights into experiences.

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