Marketing Solutions

The Product Connections brand executes marketing solutions for CROSSMARK. Product Connections is an integrated, full-service marketing agency that specializes in digital and traditional retail events and demos, experiential marketing and sponsorship activation, and omnichannel shopper marketing, along with robust video production and creative studios. Our mission is to deliver brand solutions that connect products to the right target at the right time, effectively moving consumers down the conversion funnel.

Product Connections is your one-stop solution to deliver 360° commerce: turning consumers into shoppers, shoppers into buyers, and buyers into brand advocates.

Delivering Complete Path-to-Purchase Engagement

Our increasingly complex marketplace demands increasingly deft marketing. Our marketing services is your one-stop solution to deliver 360° commerce: turning consumers into shoppers, shoppers into buyers, and buyers into brand advocates. Our omnichannel marketing approach is steeped in data and analytics, bolstered by experience and industry know-how—and elevated by top-notch creative to make brands and retailers shine, connect, and ultimately drive sales.

360° Omnichannel Services

Connect Along the Entire Shopper Journey

CROSSMARK impacts shoppers everywhere and anywhere—at home, in-store, on-the-go, and post-purchase. Every touchpoint, communication, and design element must have a larger purpose in your brand story—so use them all to motivate shoppers to act with urgency. Then maintain those meaningful connections to inspire future brand allegiance.

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Convert Your Consumers Into Shoppers

How do you bring your brand promise to life? Inspire shoppers with immersive, compelling, absolutely share-worthy experiences. Product Connections, part of the WIS International and CROSSMARK family of brands, has delivered years of innovation and action as an industry-leading Experiential Marketing agency.

Product Connections makes all facets of experiential and shopper marketing seamless for our CROSSMARK partners, including:

Interactive Sampling
Owned Events
Shopper Marketing
Mobile Tours
Branded Experiences
Sponsorship Activations
PR Stunts
Experiential Content (Digital)
Omnichannel Marketing
eCommerce

Compel Your Shoppers into Buyers

Getting brands into hands is simply not enough. How do shoppers connect with those brands? What’s the reason for trial? Or the motivation to return? Product Connections has been the industry expert in Shopper Marketing & Engagement for in-store retailtainment to superior sampling, Product Connections, part of the WIS International and CROSSMARK family of brands, is an expert at Serving Brands by Engaging Shoppers*. They are known for creating brand events with the highest levels of execution and ultimate sales.

In-Store Sampling Engagement (Dry/Wet)
Adult Beverage Sampling/Engagement Events
Retailtainment Events
Product Specialist Training
Customized Branded Activations
Digital In-Store Engagement
Online Pick-Up Order Sampling
Road Show Sampling/Engagement

Enhancing the Sam's Club Member Experience

Sam’s Club members look for an experience while shopping in club. Whether it’s via delicious samples being handed out, engaging with our digital demo events or enjoying freshly squeezed orange juice, our dedicated team strives to enhance the excitement for members of all ages.

The Product Connections team works cross-functionally to execute the following: